What I learned from writing emails every day for a month
Last year, I decided to up my email game – and email to my subscribers every day in March. I committed to sending one freebie every day, to keep myself accountable.
It was so much fun – and I got such amazing engagement – that I decided to do it again this March.
I made it through almost all 31 days, only missing two due to illness. Along with the daily emails, I also sent a freebie every day as a way to provide even more value to my audience.
It was exhausting but incredibly rewarding. Along the way, I discovered some key strategies that made the process manageable and effective.
Here are my tips for writing emails consistently, along with lessons I’ve learned after a month of daily writing.
1. Mindset Is Everything
Approaching each email with a mindset of gratitude made a huge difference. Instead of seeing the daily emails as a chore, I reminded myself of who I was writing for – real people who chose to hear from me.
I am happy to show up for them, and that shift made writing emails feel less like work and more authentic.
When you feel grateful to serve your audience, writing becomes less about perfection and more about providing value and joy. This mindset not only improved my motivation but (hopefully) showed through in the tone of my emails.
2. Start with Free Writing
I used to really struggle with a blank page, just struggling to start my emails. Then I got this tip about free-writing from Bill Mueller – and that was a game changer!
Before writing an email, I took some time to free-write. I use Writehoney, my favorite journaling app (it’s free!) – but you can also use a simple notepad or word doc.
I simply wrote everything on my mind in a no-pressure session, not caring for sentence structure or spelling. This helped me shake off the rust and get into a creative flow.
Free writing is a great way to clear the mental clutter before diving into the email’s main topic. And it also saves you from word-vomiting all over your emails.
If you’re ever feeling stuck, try writing anything that comes to mind for 5-10 minutes. It’s like a warm-up for your brain, and it often sparks ideas for email content that you wouldn’t think of otherwise.
3. Craft an Irresistible Subject Line
The subject line is the first thing your readers see – it makes or breaks whether your email gets opened.
I leaned on Omnisend’s subject line checker (also free) to analyze and improve mine every day. It offers practical suggestions like using power words, optimizing length, and avoiding spam triggers.
The best thing is, after using this tool every day, I have gotten better at subject lines. It trained my mind to recognize (and create) strong subject lines simply with daily practice.
Spend time refining subject lines. Even small tweaks can make a big difference in your open rates.
4. Use a Timer to Stay Focused
One of the best tools I used was a simple 20-minute timer on my phone. I’d set it and focus fully on drafting the email until time ran out. This helped me avoid overthinking or procrastinating. Knowing I had a limited amount of time kept me in action mode.
Pro tip: If you’re prone to distractions, this technique is a game-changer. Fast writing sessions often produce the best drafts because you’re not second-guessing every word.
5. Draft in the Morning, Polish in the Evening
I found my writing was freshest in the morning. That’s when I drafted the bulk of my emails. In the evening, I revisited them with a critical eye to polish, edit, and refine.
Breaking up the process made it less overwhelming and improved the final product.
If you struggle with editing on-the-fly, try separating the writing and revising stages. It allows you to capture raw creativity first and fine-tune it later.
Final Thoughts
Emailing every day for a month was an incredible learning experience. It pushed me to prioritize consistency, find creative ways to connect with my audience, and refine my writing skills.
If you’re considering a similar challenge, I highly recommend it. You’ll learn so much about discipline, creativity, and what resonates with your audience.
To anyone thinking of writing more often, start small and focus on the process over perfection. And don’t forget – every email you send is an opportunity to connect and serve.
And if you need a helping hand, my friend Leanne at Passive Income Superstars has a FREE 5 day newsletter challenge where she will help you generate a whole years worth of newsletter ideas in under 20 minutes a day.
What’s one tip that helps you stay consistent with writing? Let me know – I’d love to hear your thoughts!