5 Essential Brand Assets for Small Business Owners

A content calendar template helps entrepreneurs plan, organize, and schedule their social media posts, blog content, email campaigns, and marketing activities in one centralized view. Small business owners and content creators need systems to stay consistent with their marketing without feeling overwhelmed. These calendars turn chaotic posting into strategic planning, helping businesses maintain active online presence while managing everything else on their plate.

➡️ Competition: You’re looking at 8,853 sellers, putting this in a moderately competitive territory where quality and comprehensive features become your differentiators.

➡️ Average Searches: With an average of 1,425 monthly searches, content planning clearly tops the list of business owner pain points.

➡️ Click-through Rate: The 103% engagement shows buyers exploring multiple calendar styles, actively hunting for systems that match their workflow.

📊 Insight: This evergreen brand asset addresses the year-round challenge of consistent content creation. We see printables, Notion templates, Google Sheets and even digital planner formats in this category. The high ratio of demand to competition combined with strong CTR shows this is a product category where quality, comprehensive features, and smart positioning can win sales even in a competitive space. Business owners return to search for these templates repeatedly as their needs evolve or when starting new ventures.

🎯 Design Tip: High ratio of demand to competition and high CTR mean there’s room for sellers who offer comprehensive, well-designed calendars. Create templates that cover multiple platforms including Instagram, Facebook, LinkedIn, TikTok, and Pinterest. Include space for content themes, caption drafts, hashtag planning, and performance tracking. Offer both monthly and quarterly views, and consider versions for specific business types like coaches, product-based businesses, or service providers. Make it visually appealing while remaining functional – business owners want planning tools that feel good to use.

Trending Now — Email Signature

An email signature template provides professional sign-offs for business emails, typically including name, title, company information, contact details, and sometimes social media links or promotional elements. Every business professional needs a polished email signature that reinforces their brand with every message sent. These templates help business owners create signatures that look designed rather than hastily typed, adding credibility to every interaction.

➡️ Competition: With 2,768 sellers in this space, you’ve got manageable competition for a product with clear, ongoing demand.

➡️ Average Searches: The 1,342 monthly searches represent constant and strong opportunity, especially for niche-specific designs.

➡️ Click-through Rate: The high 104% CTR indicates that buyers are carefully reviewing design options to find signatures that authentically represent their professional brand.

📊 Insight: Email Signatures maintain strong demand through the year as businesses constantly form and rebrand. The lower competition relative to search volume creates favorable conditions for sellers. These are quick purchases — business owners know they need them and are ready to buy when they find the right style.

🎯 Design Tip: Offer multiple niche-specific style options from minimalist and corporate to creative and colorful. Include versions with and without photos, social media icons, and promotional banners. Provide templates that work in Gmail, Outlook, and Apple Mail with clear instructions for installation. Consider creating niche-specific versions for real estate agents, coaches, consultants, and creative professionals who each have different signature needs.

A Facebook Ad Planner template helps business owners organize their advertising campaigns, track budgets, target audiences, and measure results in one structured system. Entrepreneurs running Facebook ads need to stay organized to avoid wasted budget and ensure their campaigns run smoothly. These planners help them approach advertising strategically rather than reactively, improving results while reducing stress.

➡️ Competition: Here’s where it gets interesting — just 71 search results means you’re entering genuinely underserved territory.

➡️ Average Searches:  The 103 monthly searches might seem modest, but they come from business owners with specific needs rather than casual browsers. Combined with the very low competition and a very high CTR – this is a true hidden gem.

➡️ Click-through Rate: That 148% rate is remarkable — it reveals buyers clicking through every available option because they need solutions immediately. With only 71 search results, their needs are not being met.

📊 Insight: This product occupies a golden opportunity space where searches actually exceed competition — a rare find in digital products. The extraordinarily high CTR reveals that business owners who search for ad planners have an immediate, pressing need and are ready to purchase quickly. They’re often in the middle of launching campaigns and need organization tools now.

🎯 Design Tip: Create templates that cover the full ad planning cycle including campaign objectives, audience targeting details, budget allocation, ad copy drafts, image ideas, scheduling, and results tracking. Include space for A/B testing plans and performance notes. Consider offering versions for different campaign types like product launches, lead generation, or brand awareness.

An Instagram carousel template provides pre-designed, multi-slide graphics that businesses can customize with their content and branding for cohesive, professional carousel posts. Business owners and content creators need carousel templates that help them share valuable information, tell stories, or showcase products in an engaging, swipeable format that maintains consistent brand aesthetics. These templates turn complex design work into simple customization.

➡️ Competition: The 5,423 sellers here indicate this is a proven, established market — but you’ll need to stand out.

➡️ Average Searches:  With 305 monthly searches, there’s steady traffic from businesses investing in quality social content rather than throwing up random posts.

➡️ Click-through Rate: The high CTR of 98% shows engaged comparison shopping—buyers reviewing multiple template styles until they find their perfect brand match.

📊 Insight:  Instagram Carousel templates serve the ongoing need for fresh, professional social media content. Customers want templates that feel current and allow for strong brand customization. The moderate competition means standing out requires understanding what’s trending in Instagram design and offering templates that feel fresh rather than generic.

🎯 Design Tip: Customers are looking for trendy carousel styles with a heavy brand aesthetic, to stay current with Instagram design trends. Create templates in popular styles like bold typography with minimal graphics, photo-based layouts with branded overlays, infographic-style educational carousels, and storytelling sequences. Offer templates in sets organized by purpose like tips and tricks, product showcases, testimonial highlights, or step-by-step tutorials. Make them fully customizable in Canva with easy-to-edit text, color schemes, and image placeholders. You can also include clear instructions for customization and posting specifications. And use Instagram posts and carousels yourself to promote these brand assets!

A LinkedIn Template provides professionally designed graphics for LinkedIn posts, helping business professionals and companies create polished, branded content for the platform. LinkedIn users need templates that convey professionalism and expertise while standing out in the feed. These templates help professionals share insights, promote services, or build thought leadership with graphics that match LinkedIn’s more corporate aesthetic.

➡️ Competition: You’ll find 2,632 other sellers here, which is moderate competition for a professional platform still growing its visual content culture.

➡️ Average Searches:  Those 49 monthly searches represent a smaller but committed audience – professionals who recognize the value of content marketing on LinkedIn.

➡️ Click-through Rate: The 131% engagement reveals quality-focused buyers exploring multiple professional options to find brand assets that match their professional brand and authority positioning.

📊 Insight: LinkedIn products show an interesting pattern with a peak in October, possibly as professionals refresh their LinkedIn presence for year-end networking, job changes, and positioning themselves for new year opportunities. However, demand remains consistent throughout the year as LinkedIn continues growing as a business platform. The high CTR relative to the smaller search volume indicates a committed, quality-focused audience willing to invest in professional brand assets.

🎯 Design Tip: Create templates that convey authority and expertise with sophisticated color palettes, professional fonts, and layouts that work for various content types like thought leadership quotes, industry tips, company announcements, and personal branding posts. Include templates for both personal profiles and company pages. Offer carousel templates for longer-form educational content that performs well on LinkedIn. Keep designs polished and professional – LinkedIn audiences expect a more refined aesthetic than other platforms.

Sell These Popular Brand Assets to Build Your Business

Business owners are drawn to templates that feel current and on-trend, offer easy customization for their specific brand, and come with clear instructions that don’t require design expertise to implement. The most successful brand assets combine professional design with practical functionality – they need to look good while actually solving workflow problems.

Customization is absolutely critical for brand assets in a way that’s less important for personal-use printables. Canva templates work exceptionally well for this reason – they allow easy editing without professional graphic design skills. Always include a brief guide explaining what elements are customizable and how to maintain design integrity while personalizing. The easier you make customization, the more likely buyers will be satisfied with their purchase and return for more products.

Build templates that anticipate questions, solve complete problems rather than pieces of problems, and include helpful guidance that empowers buyers to customize confidently. Your goal isn’t just selling a pretty file – it’s giving business owners tools that genuinely make their work easier and their brand stronger.