Day 13: How to Win Friends, Influence People (and Make Money)

Welcome to Day 13 of the 30 Days of Digital Sales.

This is a pop-up newsletter put together by Sree from Snazzy Designs. I’ve brought 24 creators together to share one short, actionable way you can make more sales of your digital products.

You can view all issues of the 30 Days of Digital Sales here.

Nothing happens without an Aligned Audience – and today’s expert knows all about it!

Cat Griffin is a dynamic and multi-passionate entrepreneur known for organizing large-scale collaborative events. Her business journey began accidentally when she grew an Instagram account to a 100k following on a bet with her husband, and she now teaches social media and sales strategy at Cat Gets Social .

Cat Griffin Banner

ALIGNED AUDIENCE

✨What Works for Cat

Cat’s core strategy is growing her business through other people’s audiences. She embraces collaboration in all its forms – from organizing freebie exchanges and participating in bundles to speaking at summits and appearing on podcasts. This allows her to consistently reach new, relevant audiences.

🏆The Big Wins

  • Added thousands of new people to her email list through collaborations.
  • Her most successful bundle contribution brought in 900+ new leads.
  • Typically gains around 100 new leads from a bundle and 50 from a summit, with anything additional being a bonus.

💡The Idea Behind It

  • “Borrows” Trust: When another creator introduces you to their audience, that audience’s trust in them is extended to you, making them much more receptive to your offer.
  • Provides Warm Leads: The audience you’re reaching is already interested in the topic and has been “warmed up” by the host, making them higher-quality leads than cold traffic.
  • Acts as a Funnel: Strategic participation in collaborative events can serve as the first step in a funnel, attracting ideal clients and leading them toward your other paid offers.

👉Here’s How To Do It

  • Search for collaborations that are a good fit. Consider the event’s theme and how it aligns with your target audience.
  • Look for opportunities to add products from your suite into collaborative events to attract ideal clients.
  • Reach out to your own community to see who is planning something.
  • Don’t be afraid to pitch people directly for a freebie swap or other collaboration; most people are happy to be asked.

🛠️ Tips & Tools

  • There are many Facebook Groups dedicated to sharing and finding opportunities for bundles, summits, and podcasts.
  • You can also reach out to Cat directly, as she organizes several B2B & B2C collaborations throughout the year.

📌In Her Own Words

“I have added 1,000s of people to my email list through participating in, and then organising my own, collaborations.”

Cat Griffin

🔗Want More?

Ready to grow your audience? Learn how to spot the best opportunities and connect with the right partners in Cat’s guide, How to Be a Collaboration Rockstar.

Download Here

Cat is also rocking it over on Instagram.

Cat also runs Socials Managed – a done-for-you and nearly done-for-you social media content membership designed to save time and help business owners post consistently. It includes daily prompts, captions, Canva graphics, and a calendar of observances – everything needed to create engaging, strategic content that boosts visibility and sales. Select the 12-month option.

With our VIP Pass, you get 12 months of this amazing membership for FREE!