Day 12: The 80/20 Rule on Steroids

Welcome to Day 12 of the 30 Days of Digital Sales.

This is a pop-up newsletter put together by Sree from Snazzy Designs. I’ve brought 24 creators together to share one short, actionable way you can make more sales of your digital products.

You can view all issues of the 30 Days of Digital Sales here.

You’re about to discover a technique that helps you grow revenue without getting stuck in busywork, part of the Systems & Automation pillar of Stress-Free Selling.

Christina Peterson of Passive Income Journeys is a master of efficiency, having reached six-figures in her second year of business while raising three kids and working another job. She focuses on strategic, high-impact tasks that grow revenue without wasting time.

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SYSTEMS & AUTOMATION

✨What Works for Christina

Before starting any task, Christina maps it on a simple ROI (Return on Investment) matrix. She plots tasks based on two factors: value (how much it contributes to sales) and time (how long it takes). Her top priority is always the “sweet spot”: tasks that are high in value but low in time investment.

🏆The Big Wins

  • Reached a six-figure income in her second year of business.
  • Grew her email list from 3 to over 8,500 in a couple of years.
  • Created 25 courses in that same time frame.
  • Achieved this growth while working a full-time job and raising three children.

💡The Idea Behind It

  • Forces Strategic Thinking: It stops you from defaulting to easy or familiar tasks and forces you to consider what actually grows the business.
  • Eliminates “Non-Value” Work: It gives you clear permission to skip or automate tasks that are low-value and high-time, like perfecting emails or endlessly scrolling social media.
  • Creates Sustainable Growth: By focusing only on what matters, you can grow quickly without burning out, as you’re not wasting energy on activities that don’t produce results.

👉Here’s How To Do It

  • Draw a simple square to use as your matrix.
  • Along the bottom axis, mark “Time Invested” – the further right, the longer it takes.
  • Along the side axis, mark “Value” – the higher up, the more sales value it brings.
  • Your focus should go first to the tasks in the top-left corner: high return, low time.
  • Skip or automate tasks that fall in the bottom-right corner (low value, high time).

🛠️ Tips & Tools

  • Use the square physically the first few times to get used to considering tasks this way. Soon, you’ll just do it in your head.
  • Be ruthless about saying “no.” Christina doesn’t do social media, podcasts, or even have a proper logo because they don’t pass her ROI test.

📌In Her Own Words

“This helps me stay strategic instead of getting stuck in work that doesn’t actually grow revenue.”

Christina Peterson

🔗Want More?

If you do email marketing, check out Christina’s free training on the Nine Ways to Add Value to Your Emails, where she shares the most important thing she’s learned from sending one million emails per year.

Download Here