Day 6: Everywhere & Every Day: Offers (& Sales)

Welcome to Day 6 of the 30 Days of Digital Sales.

This is a pop-up newsletter put together by Sree from Snazzy Designs. I’ve brought 24 creators together to share one short, actionable way you can make more sales of your digital products.

You can view all issues of the 30 Days of Digital Sales here.

You’re about to discover a strategy that ensures you make daily sales, part of the Consistent Conversions pillar of Stress-Free Selling.

When she’s not channeling her inner Lorelai Gilmore, Lise Cartwright is the creative strategist behind Hustle & Groove . With 40+ bestselling books written, she helps multi-passionate entrepreneurs ditch the “should-do” marketing rules and create strategies that feel good (and work).

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CONSISTENT CONVERSIONS

✨What Works for Lise

Lise’s core philosophy is to present an opportunity for people to buy from her every single day. She includes a clear, relevant call-to-action (CTA) in all her touch points – emails, blog posts, YouTube videos, and podcast episodes. This ensures that no matter when someone is ready to buy, the option is always available.

🏆The Big Wins

Lise’s intentional approach to sales ensures consistent sales of her digital products.

  • Makes daily sales, with at least one sale a day from her 52+ products.
  • Her order bumps consistently convert between 20-30%.
  • This approach creates a reliable and steady income stream.

💡The Idea Behind It

  • It Catches the “Right Time”: You can’t know the exact moment someone is ready to buy. By always having an offer available, you meet them at their point of need, not just during a launch.
  • It Normalizes Selling: Consistently including a CTA makes it a natural part of your content, not a weird or awkward event. It shows you’re in business and have valuable solutions to offer.
  • It Maximizes Every Touch point: It turns every piece of content you create into a potential sales asset, ensuring that your efforts are always working for you.

👉Here’s How To Do It

  • Review your own touchpoints (emails, blog, YouTube, etc.) and include clear CTAs to an offer that’s aligned with what you’ve been talking about.
  • Bonus: Add an “income amplifier” like an order bump to your checkout pages to increase the value of each sale.

🛠️ Tips & Tools

  • Keep it Simple: Use the tools you already have access to. Don’t over-complicate your tech stack.
  • CTA Wording: Lise likes to use phrases like, “If you’re struggling with abc, then my xyz product can help you solve efg,” or “When you’re ready, the next step is to dive into xyz product.”

📌In Her Own Words

“I cannot know when someone is going to buy… so why not make sure that every touch point has a link to an offer?”

Lise Cartwright

🔗Want More?

Discover the exact daily activities that generate 6-figures a year with Lise’s Daily Cashflow Checklist.

Download Here

You can also binge-watch her YouTube channel and follow her on Instagram.

Upgrade to the VIP pass and get free access to Lise’s Magnetic Messaging Matters. Discover your magnetic messaging in minutes – and learn how to FINALLY feel seen and heard by your ideal customers.