Day 18: When Every Download Leads To Your Next Sale

Welcome to Day 18 of the 30 Days of Digital Sales.

This is a pop-up newsletter put together by Sree from Snazzy Designs. I’ve brought 24 creators together to share one short, actionable way you can make more sales of your digital products.

You can view all issues of the 30 Days of Digital Sales here.

You’re building a collection of proven sales tactics, and today’s approach shows you how to make a Compelling Offer – even after the sale!

MaryJo Scamurra, founder of Cool Bean Design, knows that the sale is just the beginning of the customer relationship.

She doesn’t just send a download link and move on. Instead, she creates a thoughtful post-purchase experience, starting with a well-designed download page, to build trust and naturally lead to the next sale.

COMPELLING OFFER

✨What Works for MaryJo

MaryJo focuses on optimizing the post-purchase experience to reduce customer confusion and create new opportunities for engagement. By developing well-designed and helpful download pages for her products, she is able to reduce customer questions, encourage repeat business, and provide a non-pushy space to introduce new products or time-sensitive offers.

This tactic doesn’t need any tech skills – it’s just a simple branded PDF with your product links, information and tips, and a soft upsell.

🏆The Big Wins

By implementing thoughtful download pages, MaryJo transformed a simple transaction into a trust-building interaction.

• Drastically reduced customer confusion.
• Increased the number of repeat purchases.
• Created a consistent, non-pushy space to feature discounts and new products.

💡The Idea Behind It

• Builds Trust: A clear, helpful download page shows customers you care about their experience even after they’ve paid.
• Creates Opportunity: It provides a natural space to guide customers to their next step, whether that’s a related product, a community, or a special offer.
• Reduces Friction: By anticipating customer needs (How do I use this? What’s next?), you reduce support questions and build confidence.
• Feels Professional: A polished post-purchase experience reinforces the quality of your brand and products.

👉Here’s How To Do It

• Design a branded download page that thanks the customer and delivers their product clearly and cleanly.
• Include a short welcome message, how-to tips, and a soft upsell or bonus suggestion to continue the journey.
• Use this page to deepen the connection – not just deliver the file.
• Repurpose your page as a template to reuse across products.
• Keep it simple and skimmable. A friendly welcome and next-step invitation go a long way.

🛠️ Tips & Tools

• Canva or Google Docs: To design the download page itself.
• Your email platform: To deliver the link to your new, helpful download page.

📌In Her Own Words

“Use this page to deepen the connection – not just deliver the file“

MaryJo Scamurra

🔗Want More?

Instantly create your own polished promo images by downloading MaryJo’s Drag Drop Done Promo Mockups. This set of 15 drag-and-drop square mockups is easy to customize and perfect for Etsy, Shopify, or social media.

You can also find her on Instagram @coolbeanliving or join her free Template Supply Club Facebook Group.

With the VIP Pass, you get MaryJo’s Testimonials 101 Toolkit, a done-for-you system that shows you how to collect, organize, and showcase powerful testimonials. It includes a guidebook, checklist, tracker, and Canva mockups, and is perfect for digital product creators.