Day 9: Find Your People, Find Your Profits

Welcome to Day 9 of the 30 Days of Digital Sales.

This is a pop-up newsletter put together by Sree from Snazzy Designs. I’ve brought 24 creators together to share one short, actionable way you can make more sales of your digital products.

You can view all issues of the 30 Days of Digital Sales here.

Today you’ll learn a strategy that can help you build an Aligned Audience who are already primed to take the next step with you.

Leticia Collins (leticiajcollins.com) is a business mentor and marketing strategist who helps online business owners increase their visibility, grow a loyal and engaged community of perfect-fit people, and build a business that works for them – not just what they’ve been told they “should” be doing. Tish’s approach is all about creating effective, sustainable marketing systems that align with their unique circumstances, energy, and goals.

As the founder of The Audience Growth Club, Tish fosters a supportive community where online business owners can thrive through organic marketing and collaboration. She’s also the host of The Simple Marketing Podcast, where she shares actionable insights on business growth, marketing, and audience expansion. Tish’s work is designed for those who want to grow their business without the overwhelm – empowering them to focus on what they do best.

A core part of her strategy is treating collaboration not just for visibility, but for building genuine trust and attracting aligned buyers who are already primed to take the next step.

ALIGNED AUDIENCE

✨What Works for Leticia

Instead of relying on live launches or constantly creating new content, Leticia focuses on collaboration and evergreen marketing as a long-term sales strategy. She is intentional with every collaboration, whether it’s hosting a bundle, speaking at a summit, or doing a simple freebie swap. She doesn’t just show up and hope for the best; she shows up with a plan to serve the other person’s audience, which builds trust and makes her offers a natural fit.

🏆The Big Wins

Leticia’s intentional focus on collaboration has led to explosive and sustainable growth in her business.

• Her email list grew from 700 to over 7,000 subscribers in the first year she prioritized this strategy – a 900% increase.
• She now gains an average of 500 new subscribers every month.
• She gets new customers daily through tripwire sales and order bumps from collaborative traffic.
• This strategy has led to a consistent flow of new members into her membership and attracted high-value, long-term private clients.
• Her authority and credibility have increased, leading to invitations to speak at events and consistent referrals from other creators.

💡The Idea Behind It

• Attracts Aligned Buyers: Collaboration puts you in front of audiences who are already warmed up and paying attention, attracting people who share your values, not just interests.
• Builds Authority: Showing up consistently in other creators’ spaces establishes you as a credible expert and go-to person in your field.
• Creates Sustainable Growth: Unlike a one-off launch, a consistent collaboration strategy creates a steady, evergreen flow of new leads and customers.
• Fosters Genuine Connection: It’s a strategy built on shared values and relationships, which leads to powerful word-of-mouth referrals and partnerships.

👉Here’s How To Do It

• Reframe your mindset. Treat collaboration as a consistent visibility and sales strategy, not just an occasional list-builder.
• Get clear on who you want to collaborate with. Look for business owners who serve a similar audience in a different way and whose values align with yours.
• Choose one simple format to start. You don’t need to host a big event. Start with a freebie swap, contributing to a bundle, or speaking in a summit.
• Lead with value. When pitching a collaboration, focus on what would be genuinely helpful to the other person’s audience.

🛠️ Tips & Tools

• Airtable or Google Sheets: To track collaboration ideas, timelines, contacts, and results.
• Email templates and swipe copy: To save time on pitching, confirming, and promoting collaborations.
• The Collaboration Directory: A curated list of creators open to partnerships (which she offers as a paid product).

📌In Her Own Words

“Collaboration helps me attract people who share values, not just interests, and that’s what makes selling feel easier!”

Leticia Collins

🔗Want More?

Download the free Q4 Visibility & Sales Guide: Collaboration Edition for practical, low-pressure ways to grow your business with intentional collabs, without the pressure of a big launch.

You can also find her on Instagram at @marketingwithtish.

Upgrade to the VIP pass to get your first month free inside The Collaboration Directory. This is a searchable list of business owners, who are actively looking to connect, network & collaborate. Instead of scrolling social media hoping to find opportunities, you can add yourself to the directory and be seen by those looking for partnerships – all in one easy-to-access place.