Day 2: The Email That Never Fails
Welcome to Day 2 of the 30 Days of Digital Sales.
This is a pop-up newsletter put together by Sree from Snazzy Designs. I’ve brought 24 creators together to share one short, actionable way you can make more sales of your digital products.
You can view all issues of the 30 Days of Digital Sales here.
Today you’ll learn a strategy that can help you turn your email list into a money-maker, part of the Systems & Automation pillar of Stress-Free Selling.
Pam Allen is a digital product strategist who helps women create, sell, and scale passive income with printables, templates, and digital memberships. She’s passionate about simplifying the tech, making the systems make sense, and helping creators turn their ideas into income – without the burnout.
Pam is the redhead behind The Template Treehouse, a membership designed to give you done-for-you resources and the confidence to actually use them.
She uses a simple 3-5 email welcome sequence to automatically build trust and introduce her digital products. This automated series warms up new subscribers in a friendly, light way, setting the stage for an offer without ever sounding like a pushy used-car ad.
Systems & Automation
✨ What Works for Pam
Pam focuses on an automated welcome sequence that nurtures new subscribers from the moment they join her list. She uses a strategic series of emails to build a connection, introduce her products naturally, and turn her email list into a reliable source of income.
🏆 The Big Wins
Using this exact welcome sequence turned Pam’s email list into a consistent source of revenue.
- Almost every email she sends out now makes money.
- It creates a reliable, automated system for converting new subscribers into customers.
💡 The Idea Behind It
- Builds Connection First: The sequence starts with value and relatable stories, not a hard pitch. This builds trust before asking for a sale.
- Automates the “Know, Like, Trust” Factor: It systematically moves a new subscriber from a stranger to someone who understands your value and trusts your expertise.
- Introduces the Offer Naturally: The product is presented as the solution to a problem the subscriber already relates to.
- Uses Social Proof: Including testimonials or results in the sequence proves the value of the product and reduces purchase hesitation.
- It’s Automated: Once set up, this sequence works for you 24/7, ensuring every new subscriber gets the same warm, effective introduction to your brand.
👉 Here’s How To Do It
- Email 1: Deliver the freebie. Keep it friendly and light, and let your new subscriber know what to expect next.
- Email 2: Share a story. Connect with your audience by sharing a relatable problem they might be facing. This sets the stage for your offer.
- Email 3: Introduce your product. Be clear about the benefit and include a simple call-to-action that points to your shop or sales page.
- Email 4: Share proof. Add extra trust by sharing a testimonial, a screenshot, or a quick win someone had using your product.
- Email 5: Send a gentle reminder. Offer a bonus tip, tool, or link that brings them back to your offer one last time.
- Bonus Tip: Automate the whole thing if you can.
🛠️ Tips & Tools To Help You
- Canva: For creating product mockups to use in your emails.
- Subtrio: An all-in-one platform for sales, email marketing automation.
- Loom: For creating quick video walkthroughs to add extra value.
📌In Her Own Words
Using this exact sequence, I turned my email list into a money maker- almost every email I send out now makes me money.
Pam Allen
🔗Want More?
Follow Pam on Instagram or TikTok, and join her Facebook Group.
Sign up for the free Stop Ghosting Your Email List guide. Inside, you’ll get 5 easy-to-follow email prompts, subject line ideas, and a plug-and-play template so you’re never staring at a blank screen again.