Day 10: One Small Change = 50% More Sales 💰

Welcome to Day 10 of the 30 Days of Experiments.

This is a pop-up newsletter put together by Sree from Snazzy Designs. I’ve brought 26 creators together to share one short business experiment they have tried – and how you can do the same.

You can view all issues of the 30 Days of Experiments here.

Meet Lauren Diana

Lauren is an Intuitive Business Coach, Strategist, and Online Educator with over 20 years of experience in business, marketing, and technology. Certified in Business Strategy and Launch Management, she runs Soul Empowered – her coaching and education platform for purpose-driven entrepreneurs – and hosts the Online Business AMA podcast.

✨The Experiment

Lauren’s offer bumps were barely selling, even though the price was solid and the product was genuinely good. So she ran a quick experiment: instead of only showing the original price and sale price, she made the percent saved the headline in a big font.

Before, people had to do the math themselves, and most simply will not. Once the savings were instantly obvious, conversions jumped fast.

🏆The Result

✅ Sales increased by up to 50% on some offer bumps
✅ No other changes needed – just making the savings obvious
✅ Customers could instantly process the value without doing mental math
✅ Simple tweak, massive impact

🛠️ Tips & Tools

• Change one thing only: Add a large, clear “X% off” message above the offer bump.
• Lead with the percentage saved, not the price. Put it at the top in a larger font than the product name so the value is processed instantly.
• Test on low-risk bumps first: Small price points convert faster and give clearer data.
• Track bump attachment rate before and after, not just revenue, to see true behavior shifts.

💡In Her Own Words

“Keep the experiment simple and measurable. Lead with the percentage saved, not the price. Put it at the top in a larger font than the product name so the value is processed instantly. Make the math obvious and clean.”

🔗Want More?

Get Lauren’s free AI-powered Ideal Client Clarity Creator.

👉 Download the Ideal Client Clarity Creator.

VIP Pass gets you FREE access to The Email Onboarding Wizard (regularly $97) from Lauren. This GPT helps you welcome subscribers, community members, event guests, and buyers with a custom sequence that builds trust, sets expectations, and leads into your offers.

🔥 Get the VIP Pass

You can also follow Lauren:
🌐 Website: laurendiana.me
📸 Instagram: @soul.empowered.lauren

See you tomorrow with the next experiment!