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Screenshot of eRank search result for "Budget by Paycheck"

4 Trending Keywords for Your Etsy Shop Success 📈

Welcome to Tuesday Trends — January 14, 2025!

Your weekly guide to Etsy SEO, low-competition keywords – with actionable tips to help your listings get found.

Whether you’re selling on Etsy or growing your own printable shop elsewhere, this is the SEO edge you’ve been looking for.

Maximize your listings with these Etsy SEO insights!

💡Trending Etsy SEO Keywords

Use these low-competition keywords in your titles, tags, and descriptions to boost your search visibility.

➡️Wedding Newspaper

Similar to the Newspaper Template trend from last week, but more niched down.

Screenshot of eRank search results for the term "wedding newspaper". It includes average searches (1,935), average clicks (2,389), average click-through rate (123%), and competition (5,845).
There is a strong demand, with low competition, for ‘wedding newspaper’.

Tip: Offer customizable wedding newspaper templates for specific themes (e.g., beach, vintage). You can also consider ‘engagement announcement newspaper’ templates.

Competition: 5.8k

Recommended Tags: wedding newspaper, newspaper wedding program, wedding newspaper template, wedding newspaper program, editable wedding newspaper, newspaper template, birthday newspaper, newspaper invitation, retro newspaper, editable newspaper, wedding newspaper program template, wedding magazine, wedding best seller.

➡️Treat Bag Topper

There is a vibrant market for treat bag toppers, particularly around festive occasions, such as Valentine’s.

Screenshot of eRank search results for the term "treat bag topper". It includes average searches (100), average clicks (26), average click-through rate (26%), and competition (12,758).
Demand for ‘treat bag toppers’ shot up in Jan 2024.

Tip: Create themed treat bag toppers for children’s parties – like dino, princess, pirates and unicorns.

Competition: 12.7k

Recommended Tags: treat bag topper, valentine treat bag, christmas treat bag, treat toppers, printable bag topper, valentine bag topper, christmas treat bags, easter treat bags, snowman soup topper, cookie bag toppers, candy bag toppers, preschool valentines, classroom treats, goody bags, cookie packaging, christmas bag topper, instant download, treat bag labels, christmas gift tag, digital download, printable christmas, goodie bag topper, treat bag topper svg, christmas goodie bag, holiday treat bags.

➡️Business Sign Printable

Related to ‘small business qr code’ from last week, printable business signs are on fire.

Screenshot of eRank search results for the term "business sign printable". It includes average searches (<20), average clicks (Unknown), average click-through rate (Unknown), and competition (7,312).
There is regular spikes in demand for ‘business sign printable’, with low competition.

Tip: The dataset on InsightFactory shows a variety of listings with different sales figures, indicating a competitive market with several successful products.

Competition: 7.3k

Recommended Tags: business shop signs, canva template, custom business sign, digital download, editable template, payment sign, printable template, qr code sign, scan to pay sign, scan to pay template, small business, social media sign, venmo sign, business sign printable, business hours, business signage, small business sign, business hours sign, business qr sign, open for business, salon sign.

➡️Toddler Busybook (also Preschool Busybook)

Keep the toddlers and preschoolers busy with these cute activity books!

Strong, consistent demand… but also increasing competition for ‘toddler busy book’.

Tip: Customization and seasonality are recurring themes, with many listings offering personalized options or holiday-themed content.

Remember, these numbers include physical products, so the actual number of digital products for this target keyword is much lower.

Competition: 15.3k

Recommended Tags: toddler quiet book, preschool curriculum, montessori materials, preschool busy book, preschool worksheets, toddler activities, toddler busy binder, kids activity book, preschool activities, homeschool resources, quiet book printable, montessori busy book, toddler busy book printable, quiet book toddler, toddler worksheets, printable busy book.

📌Etsy SEO Tip of the Week

Use all 13 tag slots strategically.

Use synonyms, similar words, related keywords in your tags. You can use the tags to describe the product, who it’s for, and how it can be used.

Include words like ‘digital download’, ‘printable’ or ‘canva template’ to attract the right customers.

Ensure your spellings are correct – while Etsy generally corrects common misspellings, you don’t want to rely on the algorithm to get it right.

✅Curated Reads & Videos for Sellers

Is it worth selling on Etsy? Here’s ​one view​ , and here’s ​another​.

🚀Beyond Etsy: Expand Your Reach

Not on Etsy? In this section we’ll explore how you can use these keywords and trend data to grow your digital products business outside of Etsy.

Replicate Etsy Success Factors on Other Platforms.

Etsy is one of (if not the) largest marketplaces for digital products sold directly to end users.

Knowing what works on Etsy will give you insights that you can apply to other platforms, like Teachers Pay Teachers and Creative Market.

Identify features of high-performing products on Etsy—like types of digital files, size or color preferences or usage occasions—and replicate those attributes in your listings elsewhere.

⚡Spread the Word

Thank you for reading this edition of Tuesday Trends!

If you found this valuable, please share it with other sellers who’d like to grow their printables shop, whether on Etsy or elsewhere.

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