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5 New Year Planner Inserts That Practically Sell Themselves!

BySree Reading Time: 11 minutes

The New Year brings a massive surge in demand for organization products, and planner inserts are at the top of buyers’ shopping lists. Shoppers are motivated, ready to plan, and actively searching for tools to help them start fresh. This makes January one of the most profitable months for selling New Year planner inserts.

For digital product sellers, these templates represent a reliable seasonal opportunity. When designed well, they attract buyers who want to turn their intentions into action – and that means steady sales during peak planning season.

Key Takeaways

  • The strong and consistent interest in emergency binders shows that preparedness is a year-round priority, not just a passing trend.
  • The demand for New Year planner inserts like declutter planners spikes seasonally, especially when people are motivated to start fresh and create a clean, serene space.
  • Visual trackers like the Year in Pixels appeal to users looking for quick, daily emotional check-ins rather than deep journaling.
  • Month-at-a-glance pages remain a fundamental tool for users wanting a clear overview of appointments and deadlines during key transition periods.
  • Freezer inventory sheets have surprisingly low competition but also lower engagement, indicating a gap for more attractive, user-friendly designs.
  • The emotional and practical needs addressed by New Year planner inserts make them a strong option for digital product sellers.

Every Tuesday, I share trending digital product ideas, keywords, and examples based on what people are actively searching for right now. 

These ideas are perfect for:

  • Etsy digital product sellers who want to grow their product catalog
  • PLR shop owners looking for new, in-demand content
  • Digital product creators building income with printables, planners, or templates

These aren’t random suggestions — they’re backed by real Etsy data, buyer behavior, and current trends.

Understanding the Demand for New Year Planner Inserts

New Year planner inserts dominate the organization niche because buyers are actively seeking fresh starts and better systems. The seasonal spike in January creates a concentrated window of high-intent shoppers who know exactly what they want. This means your listings can capture motivated buyers ready to purchase without extensive browsing.

Trending Now — Emergency Binder

New Year planner inserts. Screenshot showing keyword statistics for "Emergency Binder" with 782 searches, 3,186 competition, and an evergreen trend graph—highlighting steady demand for faith-based digital products all year round.

Emergency binders are comprehensive organizational systems that store critical household information, contact numbers, medical records, insurance details, and important documents in one accessible location. Buyers want this New Year planner insert because it provides peace of mind knowing that crucial information is organized and readily available during emergencies or stressful situations. It’s essential for families, homeowners, and anyone wanting to ensure their loved ones can access important information when needed.

➡️ Competition: With 3,186 sellers, the competition is low. The market has healthy demand without being oversaturated, creating good opportunities for sellers who offer well-designed, comprehensive solutions.

➡️ Average Searches: This product receives 782 monthly searches with consistent demand throughout the year, making it one of the higher-volume products in the planner category.

➡️ Click-through Rate: The 102% rate indicates excellent search relevance and strong buyer intent. Searchers are actively looking for this specific solution and clicking through to examine options.

📊 Insight: Unlike the other products, this is evergreen with strong, consistent demand year-round. The high search volume combined with low competition and excellent click rate makes this an ideal product for generating steady revenue in all seasons. The consistently high rate suggests that buyers know exactly what they’re searching for and are ready to purchase the right solution.

🎯 Design Tip: Focus on creating a comprehensive system that addresses the genuine need for emergency preparedness and household organization. Offer your emergency binder as a thorough, well-organized printable New Year planner insert with clear sections and instructions, making it easy for buyers to set up and maintain their binders.

Trending Now — Declutter Planner

Screenshot of a "Declutter Planner" keyword report showing 251 searches, 3,463 competition, and a graph of search trends, with a note about demand spikes—ideal for those creating printable or faith-based digital products.

The declutter planner helps buyers organize their spaces room by room, with checklists and schedules to tackle clutter systematically. Shoppers want this New Year planner insert because it breaks down overwhelming decluttering projects into manageable steps, making it easier to stick with their organization goals. It’s especially popular during New Year resolution season when people commit to cleaner, more organized homes.

➡️ Competition: With 3,463 sellers, the competition is low. This creates a solid opportunity for new sellers to rank without facing overwhelming competition from established shops.

➡️ Average Searches: The product gets 251 monthly searches with noticeable spikes during key times of the year, particularly around January when decluttering resolutions peak and again in spring cleaning season.

➡️ Click-through Rate: The 110% rate indicates extremely strong buyer intent. Searchers aren’t just browsing—they’re clicking through to listings because they have a specific need and are ready to take action.

📊 Insight: This is a seasonal product with predictable demand patterns. The exceptionally high click rate tells us that buyers searching for declutter planners know exactly what they want and are likely to convert quickly. The seasonal nature of these New Year planner inserts means you can plan your marketing around peak times, and the multiple demand spikes throughout the year provide recurring revenue opportunities beyond just January.

🎯 Design Tip: Offer your declutter planner in multiple formats including traditional printables, Notion templates, and Google Sheets versions, as all three formats are ranking on page one. Create both single-page quick reference versions and comprehensive multi-room systems to appeal to different buyer preferences. Consider adding hyperlinked digital versions for buyers who prefer interactive navigation between sections.

Trending Now — Year in Pixels

Life organization templates. Screenshot describing "Year in Pixels," a printable planner or journal insert—ideal for tracking moods or faith-based digital products—with search statistics, competition score, and trend graph on a light green background.

Year in Pixels is a mood tracking journal where each day is represented by a colored pixel based on the user’s mood or experience. Buyers love this product because it creates a beautiful visual representation of their entire year at a glance, making it easy to spot patterns in their emotional wellbeing. It’s simple to maintain daily, requiring just seconds to fill in each pixel.

➡️ Competition: With 2,540 sellers, the competition is low. The market has room for well-designed New Year planner inserts, especially those offering doodles or layout variations.

➡️ Average Searches: This product receives 247 monthly searches with a dramatic spike in January when New Year resolution seekers look for tracking tools to monitor their progress throughout the year.

➡️ Click-through Rate: The impressive 127% rate shows that this product has exceptional search relevance. Nearly every person searching for Year in Pixels is clicking through to listings, indicating very high purchase intent.

📊 Insight: This is a strongly seasonal product that peaks at the start of the year. The extraordinarily high click rate combined with the seasonal pattern means you should prepare inventory and optimize listings well before January hits. While it’s primarily a New Year product, the simplicity and visual appeal make it attractive to journal enthusiasts year-round, just at lower volumes.

🎯 Design Tip: Create your Year in Pixels as a simple, clean printable planner or journal insert that buyers can easily print and add to their existing planners. Focus on the start-of-year market by promoting heavily in December and early January. Offer variations with different color coding systems, such as mood-based, habit-based, or gratitude-focused versions to appeal to different tracking preferences.

Templates you can use:

Trending Now— Month at a Glance

A graphic labeled "Month at a Glance" shows keyword statistics, search trends, 235 searches, 5,291 competition, and highlights high demand for faith-based digital products like this planner a few times a year.

Month at a Glance calendars provide a single-page overview of an entire month, with space for appointments, goals, and notes. Buyers want this product because it offers quick visual planning without flipping through pages, making it perfect for people who need to see their whole month laid out at once. It’s essential for anyone managing multiple commitments or planning family schedules.

➡️ Competition: With 5,291 sellers, the competition for this trending New Year planner insert is moderate. Success requires strong design, clear value propositions, and optimized listings to stand out in the marketplace.

➡️ Average Searches: The product gets 235 monthly searches with seasonal spikes, particularly around planning seasons when people set up their organizational systems for upcoming months.

➡️ Click-through Rate: The 86% rate is solid, showing good search relevance and buyer interest. Most searchers find what they’re looking for and click through to explore options.

📊 Insight: This product experiences demand spikes multiple times per year, likely coinciding with back-to-school, New Year, and other planning seasons. The moderate competition means differentiation is key – you’ll need to offer something that makes your New Year planner insert stand out, whether through superior design, unique features, or compelling bundles.

🎯 Design Tip: Focus on creating high-demand planner inserts that work with popular planner sizes and hole punch configurations. Since this product sees demand spikes several times a year, create versions optimized for different seasons and purposes—academic year planning, fiscal year planning, and calendar year planning. Offer both minimalist and detailed layouts to appeal to different planning styles, and consider creating themed versions for specific niches like budget planning or meal planning month-at-a-glance pages.

Trending Now — Freezer Inventory

A presentation slide titled "Freezer Inventory" shows keyword statistics, search trend graph, searches, competition score, and seasonal trend notes for faith-based digital products in the planner niche.

Freezer inventory printables help buyers track what’s in their freezer, including purchase dates and quantities, preventing food waste and saving money. Shoppers want this product because it eliminates the frustration of forgotten frozen items and helps with meal planning by showing at a glance what ingredients are available. It’s particularly appealing to budget-conscious households and meal preppers.

➡️ Competition: With just 879 sellers, the competition is very low. This New Year planner insert has significant room for growth and represents an excellent opportunity for sellers to establish themselves without fighting through crowded markets.

➡️ Average Searches: The product receives 95 monthly searches with a pronounced spike at the beginning of the year when people commit to better organization and health-focused goals like reducing waste and meal planning.

➡️ Click-through Rate: The 47% CTR suggests that while some searchers find what they need, there may be room to improve listing optimization or product presentation to capture more clicks.

📊 Insight: This seasonal product capitalizes on New Year resolutions around organization, health, and financial responsibility. The very low competition combined with January’s surge makes this an ideal product to launch in December for maximum January impact. While searches are lower than other products, the extremely low competition means you can capture a larger share of available traffic.

🎯 Design Tip: Market this product as part of the New Year organization and health goal movement, emphasizing how it supports meal planning, reduces food waste, and saves money. Create versions that work for different freezer types—upright versus chest freezers—and consider offering both simple list-style inventories and more detailed systems with categories, zones, or meal planning integration to appeal to different organization levels.

New Year Planner Inserts – A Smart Choice for Sellers

At the start of the year, people aren’t just looking to organize – they want to reset and take control of their lives. New Year planner inserts that balance practical tools like month-at-a-glance pages with emotional check-ins like Year in Pixels meet this need perfectly. They help users cut through the chaos without overwhelming them. When you create inserts that are both useful and approachable, you can tap into a real demand – one that lasts well beyond January.

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❓Frequently Asked Questions – New Year Planner Inserts

Q: When is the best time to list New Year planner inserts on Etsy?

List your New Year planner inserts in early to mid-December to capture early planners and gift buyers. The peak buying window runs from late December through mid-January when resolution-focused shoppers are most active. Having your listings live and optimized before the rush ensures you don’t miss the crucial early traffic.

Q: What types of New Year planner inserts do customers want?

Customers shopping for New Year planner inserts are driven by the desire to transform their lives through better organization and structure. They’re looking for products that help them declutter physical spaces because a clean home creates mental clarity and peace. They want visual tracking tools that make progress tangible and emotionally rewarding, like mood trackers that reveal patterns in their wellbeing. These New Year planner inserts are tools that help people feel more in control, more organized, and more ready to face whatever comes next.

Q: Are New Year planner inserts only profitable in January?

While January sees the highest demand for New Year planner inserts, several of these products have multiple seasonal spikes throughout the year. Declutter planners see spring cleaning surges, month-at-a-glance products spike during back-to-school season, and emergency binders maintain steady year-round sales. The key is understanding each product’s unique demand pattern.

Q: What format should I offer my New Year planner inserts in?

Offer traditional PDF printables as your foundation, but consider expanding to digital formats like Notion templates and Google Sheets for products like declutter planners where these formats are ranking well. Provide standard planner sizes and include both US Letter and A4 options to serve international buyers.

Q: Where can I sell these New Year planner inserts?

Customers often search for these products on Etsy. But they also work well on your own website, Gumroad, Shopify, or other digital marketplaces. The underlying demand exists across platforms. Consider Etsy as your primary sales channel while building your own website for long-term business growth and customer list building.

Q: Can I use PLR templates to create New Year planner inserts for Etsy?

Yes, PLR templates are an excellent starting point for creating New Year planner inserts quickly and efficiently. When using PLR, you’ll need to customize the designs to make them unique – change colors, fonts, layouts, and add your own branding elements. Most PLR licenses allow you to edit and sell the final products, but always review the specific license terms before listing. The key advantage of PLR is that it saves you hours of design work, letting you focus on customization and market research instead of starting from scratch. Just remember that other sellers may have access to the same PLR, so the more you personalize and differentiate your versions, the better your listings will perform.

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Sree is a digital product creator and strategist who runs Snazzy Designs Forever. With a research-oriented approach, she creates meticulously crafted PLR templates and resources to support digital product sellers to start and scale their businesses with clarity. Her focus is on providing entrepreneurs with the tools to not only launch their first product but also to scale their business effectively. She uses a strategic approach to provide a clear, no-nonsense path to profitability.