Selling Digital Art on Etsy: 5 Profitable Ideas Beyond Wall Prints
If you’re thinking about selling digital art on Etsy, you already know the landscape is competitive. It can feel like every niche, from wall art to greeting cards, is completely saturated. But while everyone else is focused on the same old products, a different, quieter trend has been growing – the drive to personalize our digital spaces.
People are now curating their desktops and devices with the same care they put into decorating their homes.
This is where the real opportunity lies for creators interested in selling digital art. It’s a market built on personal expression, and it’s far from saturated. The most successful shops are providing the specific tools customers need to build a digital environment that feels unique and inspiring. The demand is proven and the buyers are motivated.
If you’re interested in selling digital art, this guide will provide the insights necessary to stand out.
Key Takeaways
- Desktop Icons have high demand and moderate competition, so standing out requires creating designs that appeal to specific aesthetic trends like boho, minimalist, or retro.
- Bestsellers for iPad Wallpaper are bundles that also include matching versions for their iPhone and desktop.
- The market for Notion Covers has low competition, making it an excellent entry point for new sellers.
- Kindle owners are looking for ways to make their devices feel more personal with customized Kindle Wallpaper.
- The trend for Printable Kindle Inserts appears to be influenced by social media, creating opportunities to align designs with trending topics.
- Across all these products, we see that buyers want a complete, cohesive look, often preferring to buy themed bundles over single items.
Every Tuesday, I share trending digital product ideas, keywords, and examples based on what people are actively searching for right now.
These ideas are perfect for:
- Etsy digital product sellers who want to grow their product catalog
- PLR shop owners looking for new, in-demand content
- Digital product creators building income with printables, planners, or templates
Let’s dive into the data-backed trends that will help you start selling digital art on Etsy and connect with this passionate, ready-to-buy audience. You can maximize your reach through effective strategies.
Trending Now — Desktop Icons
A growing number of people are personalizing their digital workspaces with custom desktop icons, moving away from default settings to create an environment that is both inspiring and uniquely their own. This trend shows a strong desire for aesthetics and organization, with themed icon packs being a popular choice for achieving a cohesive look – creating a great opportunity for selling digital art.
➡️ Competition: 5,588 sellers — this moderate competition indicates a healthy, established market. Standing out will require unique themes and high-quality designs that appeal to specific aesthetic trends like boho, minimalist, or retro.
➡️ Average Searches: 1,918 per month, showing strong and consistent interest.
➡️ Click-through Rate: 107% — this fantastic CTR reveals that people are actively clicking on listings, eager to find the perfect icons to customize their desktops.
📊 Insight: The demand for themed desktop icons is evergreen, driven by the ongoing desire to personalize one’s digital environment. Individuals want their computer workspace to reflect their personality and style, just like their physical workspace.
🎯 Design Tip: Create icon packs centered around popular and emerging aesthetic themes. Include a variety of icons for common folders and applications, and consider providing them in multiple color palettes within the same pack to offer greater value and customization options.
Trending Now — iPad Wallpaper
The quest for a personalized digital space has led many to seek out unique iPad wallpapers, transforming their tablets into reflections of their personal style. From minimalist designs to vibrant illustrations, people are looking for high-quality backgrounds to create a more inspiring and customized device experience.
➡️ Competition: 9,602 sellers — this is a moderately competitive space for selling digital art, but the high demand offers plenty of opportunities. Create visually striking wallpapers in popular and niche aesthetics to attract more customers.
➡️ Average Searches: 877 per month, with consistent demand year-round.
➡️ Click-through Rate: 98% — a very strong CTR, indicates that buyers are actively searching and highly interested in what sellers are offering.
📊 Insight: Customers aren’t looking for just single wallpapers; they are interested in themed bundles that provide a cohesive look across all their devices. This includes matching wallpapers for their iPad, iPhone, and desktop computer.
🎯 Design Tip: When selling digital art such as iPad Wallpapers, offer bundles that include versions for multiple devices (iPad, iPhone, and desktop). Include a variety of designs within a single theme, such as different colors or minimalist variations, to provide maximum value and appeal.
Trending Now — Notion Covers
The drive to personalize every corner of the digital workspace has firmly taken root in the Notion community, where enthusiasts are eager to customize their templates with unique covers and icons. This creates a vibrant market for aesthetic and seasonal bundles that allow for a high degree of personalization, and greater scope for creatives interested in selling digital art.
➡️ Competition: 1,820 sellers — this is low competition, making it an excellent niche for sellers to enter and quickly gain visibility.
➡️ Average Searches: 757 per month, with consistent, evergreen demand. As you explore the world of selling digital art, this is one of the niches where you can make an impact.
➡️ Click-through Rate: 101% — a perfect CTR that shows searchers are finding exactly what they need and are highly motivated to buy.
📊 Insight: Notion aficionados love to tailor their digital environment. They are actively looking for bundles of covers and icons that match specific themes, from minimalist and academic to seasonal and whimsical, to make their Notion setup truly their own.
🎯 Design Tip: Create comprehensive bundles that include a variety of matching Notion covers, dividers and icons. Focus on popular aesthetic themes (like anime, dark academia, or cottagecore) and seasonal packs (spring, autumn, winter, summer) to attract buyers looking to refresh their digital space.
Templates you can use:
Trending Now — Kindle Wallpaper
The desire for personalization extends to e-readers too, with many Kindle owners now seeking custom wallpapers to refresh their device’s standby screen. This has created a niche for artists and designers selling digital art to offer unique, grayscale-optimized artwork that adds a personal touch to the reading experience.
➡️ Competition: 3,276 sellers — a moderate level of competition, which still leaves plenty of room for unique artistic styles to find an audience.
➡️ Average Searches: 593 per month, indicating a steady, evergreen interest in Kindle customization.
➡️ Click-through Rate: 145% — an exceptionally high CTR, signaling that shoppers are extremely interested and clicking eagerly on the available options.
📊 Insight: Kindle owners are looking for ways to make their devices feel more personal. Since most Kindle screens are not optimized for color, the most successful listings cater to this by offering beautiful designs in grayscale.
🎯 Design Tip: Focus on creating high-contrast, intricate designs in grayscale that look sharp on an e-ink screen. Think about themes that appeal to readers, such as library scenes, bookish patterns, or serene landscapes. Offer packs of multiple wallpapers to provide great value.
Trending Now — Printable Kindle Insert
For readers who love to decorate their physical and digital spaces, printable Kindle inserts are becoming a popular way to personalize their e-reader cases. These printables, often featuring bookish motifs and inspiring reading quotes, slide into clear Kindle cases, offering a touch of personality and style.
➡️ Competition: 5,817 sellers — this is a moderate level of competition. Sellers can differentiate themselves by creating designs that tap into specific literary genres or popular BookTok aesthetics.
➡️ Average Searches: 395 per month, with a notable spike in summer 2025, possibly driven by social media trends.
➡️ Click-through Rate: 107% — an excellent CTR, showing that people are very interested in the designs they are finding.
📊 Insight: The trend for printable Kindle inserts seems to be influenced by social media, particularly BookTok, where users share their customized Kindles. This creates opportunities for new shops selling digital art to align their designs with trending topics and aesthetics in the online reading community.
🎯 Design Tip: Create printables featuring popular book motifs, literary quotes, and designs inspired by beloved genres. Offering bundles of several designs allows customers to switch out their inserts easily, providing great value and encouraging repeat business. Keep an eye on BookTok trends to stay ahead of the curve on selling digital art.
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❓Frequently Asked Questions – Selling Digital Art on Etsy
Q: What kind of digital art are customers actually looking for right now?
Customers are trying to create a specific style in their digital environment. They’re buying solutions to make their digital devices look better and work better for them, such as Desktop Icons to finally organize their messy folders with a clean, themed look. Other popular digital art products include iPad Wallpapers, Notion Covers, Kindle Wallpapers and Printable Inserts.
Q: Is the market for selling digital art on Etsy too saturated?
While it’s true that broad categories like “wall art” are crowded, the data shows that specific, functional niches are wide open. For example, the market for Notion Covers has very low competition, making it an excellent entry point. The key to selling digital art on Etsy is to avoid the saturated markets and focus on these emerging product types where demand is high but the number of sellers is still relatively low.
Q: What is the best opportunity for a new seller for digital art?
We can see that products like Notion Covers and Kindle Wallpaper have strong demand. The Notion market has low competition, allowing new sellers to get established quickly. The Kindle wallpaper market has an exceptionally high number of motivated buyers who are actively looking for new designs, meaning high-quality, unique art can find an audience fast. Both are great starting points for anyone new to selling digital art on Etsy.
Q: Do I need to be a professional artist to succeed?
Not at all. While artistic skill is important, success often comes from understanding trends and customer needs. Good design principles and trend awareness are more important than complex artistry when it comes to selling digital art on Etsy.
Q: Why do some products have click-through rates over 100%?
CTR greater than 100% indicates that customers are clicking on multiple listings in a single search session. They aren’t just browsing; they are comparing products before making a decision. This is fantastic news for sellers, as it confirms their audience is actively looking to purchase the right products.
⚡Spread the Word
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If you found this valuable, please share it with other sellers who’d like to grow their printables shop, whether on Etsy or elsewhere.
Additional resources to grow your Etsy shop:
- New to Etsy? Click here to get your first 40 listings for FREE.
- Trending PLR templates with resell rights
- Start selling on Etsy with this free guide.
- Create your own digital products to sell
- Brand your printables with these free mockup templates
- Speed up your Etsy listings
- Grow your Etsy shop faster – and make more per sale!
- Use this tool to find trending products with low competition
- Learn how to how to capitalize on seasonal trends for digital products
- Book a free call with Dylan Jarhaus, a six figure Etsy Seller
