Day 17: Launch Fatigue → Membership Stability 🔄

Welcome to Day 17 of the 30 Days of Experiments.

This is a pop-up newsletter put together by Sree from Snazzy Designs. I’ve brought 26 creators together to share one short business experiment they have tried – and how you can do the same.

You can view all issues of the 30 Days of Experiments here.

Meet MaryJo Scamurra

MaryJo runs Cool Bean Design, a creative hub for digital product sellers specializing in Canva templates. She is passionate about helping solopreneurs stand out and grow their businesses through beautiful, practical design.

✨The Experiment

MaryJo tested whether shifting her business focus from frequent new product launches to a low-cost recurring membership would create more revenue stability and long-term customer relationships.

🏆The Result

✅ Much more predictable revenue baseline
✅ Took surprising pressure off her launch cycle
✅ Steady income instead of constantly chasing the next new product
✅ Members naturally became repeat buyers
✅ Members stayed more engaged with her brand than typical one-time customers

🛠️ Tips & Tools

• Focus on sustainability rather than speed.
• Make the value extremely clear and easy to understand. People join when they immediately see how it fits their workflow or solves an ongoing problem.
• Pricing matters – a low-friction entry point lowers resistance, but the offer must still feel substantial. The goal is not “cheap,” it’s “easy yes”.

💡In Her Own Words

“A membership is not a quick win strategy. It’s a long-term stability strategy...Most importantly, commit to consistency. The success of a recurring offer depends less on flashy launches and more on reliably delivering value over time.”

🔗Want More?

Get MaryJo’s free Etsy Listing Mockups Template.

Editable with a free Canva account, these digital product listing mockups are perfect for your Etsy shop or any other place you want to showcase the benefits and features of your printable products.

👉 Download the Etsy Listings Mockups

VIP Pass gets you FREE access to Mockup Mania: People Edition from MaryJo (regularly $37).

Create scroll-stopping promo images with 150 editable Canva mockups featuring real people. Perfect for showcasing printables, courses and more with eye-catching visuals and click-boosting appeal.

🔥 Get the VIP Pass

You can also follow MaryJo on:
🌐 Website: coolbeandesign.com
👥 Facebook Group: Template Supply Club

See you tomorrow with the next experiment!