30 Days of Experiments – Lindsey Regel
Day 24: Bonuses Beat Discounts
Welcome to Day 24 of the 30 Days of Experiments.
This is a pop-up newsletter put together by Sree from Snazzy Designs. I’ve brought 26 creators together to share one short business experiment they have tried – and how you can do the same.
You can view all issues of the 30 Days of Experiments here.
Meet Lindsey Regel
Lindsey helps printable creators turn their ideas into products that actually sell without burnout or underpricing. After 16+ years selling online, she’s learned that growth doesn’t come from making more pages. It comes from creating complete, thoughtful products that deliver a clear outcome for your customer. Through her Scene Creator art collections, Action Weeks, and pricing challenges, she guides creators to package smarter, price confidently, and build sustainable systems.
✨The Experiment
Over the past year, Lindsey started experimenting with offering bonuses instead of traditional discounts in her shop. Her audience never really responded to the classic “50% off ends tonight!!!” type of emails, so she wanted to try something different. Instead of pushing urgency through price drops, she offered special bonuses that were only available before a certain date. She tested this for three months using different types of bonuses: a mystery bonus box, an idea guide with tutorials, and a 7-day creative challenge delivered through email.
🏆The Result
✅ The mystery bonus box tripled her sales compared to previous 50% off flash sales
✅ The idea guide and 7-day creative challenge both doubled sales
✅ She made more sales at a higher price per order
✅ Timeline didn’t matter much – whether the bonus was available for a week or a full month, results were similar
✅ It wasn’t about pressure to buy cheap, it was about higher value and a clear result
🛠️ Tips & Tools
- First, design a bonus that helps people actually use your product, not just collect it. Implementation is more powerful than a small price drop.
- Second, don’t assume urgency has to mean panic. If your audience doesn’t respond to countdown hype, try giving them a meaningful reason to buy now instead.
- Third, test it for more than one launch. One promo doesn’t tell the full story.
💡In Her Own Words
“Ask yourself: ‘Will this help my buyer get a better result?’ When I shifted my focus from ‘what’s a good discount for this?’ to ‘how do I improve their experience?’ I saw the biggest difference.”
🔗Want More?
The VIP Pass gets you FREE access to The Product Experience Blueprint (regularly $27). This guide teaches you how to stop relying on discounts and start creating product experiences that command full price while increasing your average order value.
You can also follow Lindsey:
🌐 Website: regeldesigns.com
📺 YouTube: @regeldesigns
See you tomorrow with the next experiment!
