30 Days of Experiments – Desiree Zega
Day 6: A Secret Weapon for Engagement
Welcome to Day 6 of the 30 Days of Experiments.
This is a pop-up newsletter put together by Sree from Snazzy Designs. I’ve brought 26 creators together to share one short business experiment they have tried – and how you can do the same.
You can view all issues of the 30 Days of Experiments here.
Meet Desiree Zega
Desiree is the founder of Fitmomology.com and FitmomologyDesigns.com, where she helps moms, teachers, and printable sellers save time and spark creativity with beautifully designed, done-for-you printables and templates. With a background in wellness and a love for practical systems, Desiree creates resources that help women thrive – whether they’re building a shop, managing a classroom, or just trying to keep the chaos at home under control.
✨The Experiment
Desiree started a free weekly email called 5-Minute Friday – a super short newsletter designed to be read and acted on in five minutes or less. The goal was consistency over perfection: one small idea, one small action, once a week. Instead of long teaching emails, she focused on quick wins people could immediately apply to their business.
🏆The Result
Yes—it became one of her strongest engagement drivers!
✅ Replies increased significantly
✅ Unsubscribes stayed low
✅ Readers began recognizing the format and looking forward to it
✅ Warmed people up naturally for paid offers because they were already in the habit of taking action with her weekly
🛠️ Tips & Tools
- Pick a repeatable format and commit to it before worrying about growth.
- Keep it short enough that people actually finish it.
- Always include one clear action step.
- Don’t try to impress – try to help them do something today.
- Consistency builds trust.
💡In Her Own Words
“Pick a repeatable format and commit to it before worrying about growth. Keep it short enough that people actually finish it, and always include one clear action step. Consistency builds trust faster than brilliance.”
🔗Want More?
Sign up for Desiree’s 5-Minute Friday newsletter.
Every Friday, you’ll get one short email — just a few minutes to read — meant to help you pause, clear your head, and figure out what actually matters right now. Some weeks you’ll act on it. Some weeks you’ll just read and nod — both count.
VIP Pass gets you FREE access to Mom’s Gratitude Journal (regularly $27) from Desiree – ready-to-sell pages with thoughtful gratitude prompts made especially for moms, perfect for daily reflection, personal growth, or mindful moments.
You can also follow Desiree on:
🌐 Website: fitmomology.com
📸 Instagram: @fitmomology42
See you tomorrow with another experiment!
