Day 22: When Two Niches Become One
Welcome to Day 22 of the 30 Days of Digital Sales.
This is a pop-up newsletter put together by Sree from Snazzy Designs. I’ve brought 24 creators together to share one short, actionable way you can make more sales of your digital products.
You can view all issues of the 30 Days of Digital Sales here.
A smart Compelling Offer can help you create bestsellers fast – and today’s expert shows you how!
Meet Kay Zane. She runs multiple Etsy shops and a PLR shop, ZanePLR.com. Kay turned her passion for printables into a 6-figure business and now helps other sellers do the same.
COMPELLING OFFER
✨What Works for Kay
Kay strategically “cross-niches” her products by combining two popular but distinct niches into a single design. This approach helps her listings stand out from the competition, tap into multiple customer bases, and rank higher in more Etsy searches.
🏆The Big Wins
- Her “Back-to-School Teacher Prayer Card” started selling within its first week on Etsy.
- That same cross-niched product went on to become a bestseller.
- This strategy consistently gets her products noticed in crowded markets and leads to more sales.
💡The Idea Behind It
- Creates a Unique Offer: It results in a product that feels fresh and specific, immediately standing out from the more generic items in the marketplace.
- Reduces Competition: Instead of competing in a massive niche (like “teacher gifts”), you create a smaller, more targeted sub-niche (“teacher prayer cards”) where you can rank more easily.
- Increases Visibility: Your product can appear in search results for both niches, doubling your chances of being discovered by the right customer.
👉Here’s How To Do It
- Research trending or evergreen niches on Etsy (e.g., teachers, weddings, faith, wellness).
- Brainstorm ways to combine two niches naturally (e.g., “Back-to-School” + “Prayer Cards” or “Coffee Lover” + “Birthday Invite”).
- Create your design with both niches in mind, making sure it feels cohesive and useful.
- Optimize your title, tags, and description with keywords from both niches.
🛠️ Tips & Tools
- Tools: Use Alura or eRank to research trending niches and keywords.
- Think like a customer. Ask yourself, “Would this product solve a need in both groups?”
- Sticking to evergreen niches (school, weddings, faith) can lead to more consistent, year-round sales.
📌In Her Own Words
“This strategy helps me get my printables noticed in crowded niches.”
Kay Zane
🔗Want More?
Download Kay’s Etsy Cross Niche Cheatsheet to discover how to design products that sell fast, with niche ideas you can mix and match today.