Day 20: For Your Ears Only

Welcome to Day 20 of the 30 Days of Digital Sales.

This is a pop-up newsletter put together by Sree from Snazzy Designs. I’ve brought 24 creators together to share one short, actionable way you can make more sales of your digital products.

You can view all issues of the 30 Days of Digital Sales here.

When everyone zigs, you zag – today’s expert gives you a unique tactic for Consistent Conversions to add to your repertoire!

Kate Doster is a 7-figure course creator and founder of the Inspired Action Takers Club for creative online business owners with ADHD. Her sole & soul’s mission is to prove that nice people don’t have to finish last in business, using her spammer-face-free sales techniques.

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CONSISTENT CONVERSIONS

✨What Works for Kate

Instead of a typical “ask me anything” Zoom call to launch a coaching program, Kate hosts a week of free group coaching delivered via a private podcast stream. People sign up for access, submit questions via a form, and get answers and coaching in a binge-able audio format that provides immense value and a real taste of her coaching style.

🏆The Big Wins

  • With the exception of only two people, every single person who asked a question joined her membership.
  • The majority of those new members chose the yearly plan, maximizing customer lifetime value from the start.

💡The Idea Behind It

  • Demonstrates, Doesn’t Just Describe: It lets potential customers experience your coaching style directly, which is far more powerful than just reading testimonials or sales page copy.
  • Removes Performance Pressure: It allows you to deliver high-value coaching without the stress of being live on camera, making it feel more authentic and less like a performance.
  • Creates a High-Value Asset: The private podcast feels exclusive and tangible. It also serves as a bonus item or replay that continues to provide value long after the launch.

👉Here’s How To Do It

  • Get a private podcast host (like Hello Audio or Justcast). Create a sign-up page for people to get access to the private podcast stream.
  • Set up a Q&A form (using a tool like Airtable) to collect audience questions. Embed this form on a mini-sales page for your offer that includes testimonials and results.
  • Include a section on how the private audio coaching section works, testimonials and results that your program has given for people on that page as well.
  • Record your answers as episodes. You can also pepper in valuable mini-trainings or replays from past webinars as bonus episodes.
  • Include links to your offer in all the podcast show notes.
  • Make sure you send reminder emails about 2 hours before questions are due to get the most questions.
  • Even though you’re publishing everyone’s answers at the same time – check your form a couple times a day to bang out answers.
  • Include mini update episodes like if the doors are closing to your program or if you are doing a price increase or an expiring bonus.
  • If you did host a live webinar or challenge before where people asked you questions about your offer feel free to pepper in one or two of those as episodes but NOT all of them.

🛠️ Tips & Tools

  • Private Podcast Host: Hello Audio or Justcast
  • Question Collection: Airtable

📌In Her Own Words

Most of this should be you coaching people – but if somebody asked you a really juicy question or objection totally cover that.

Kate Doster

🔗Want More?

Never ghost your list again with Kate’s free 2 Years Worth of Strategically Planned Out Email Ideas, which gives you a creative prompt for every week. Even if you don’t want email ideas (who wouldn’t!) sign up for regular fun and supportive emails from Kate!

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You can also obsessively stalk follow Kate on Instagram.

With the VIP Pass, you also get Kate’s juicy Bundle Host Starter Kit to grow your list (and bottom line) by 1000’s… This kit includes the Bundle Profit Maximizer Free Vs Paid Bundle Matrix, Perfect Date Matcher, Bundle Hosting Dashboard and Tech & Tool Resource Guide.