Day 19: There’s always money in the… search bar.

Welcome to Day 19 of the 30 Days of Digital Sales.

This is a pop-up newsletter put together by Sree from Snazzy Designs. I’ve brought 24 creators together to share one short, actionable way you can make more sales of your digital products.

You can view all issues of the 30 Days of Digital Sales here. You’re building a collection of proven sales tactics, and today’s approach focuses on finding an Aligned Audience.

LaCresha Sims is a military wife, homeschooling mom, and top 4% Etsy seller who helps women sell digital products on Etsy without social media or ads. After starting her shop to help her family’s finances, she became a top seller in less than 90 days.

Smiling woman next to the text, "There's Always Money in the... Search Bar. LaCresha Sims." "30 days of DIGITAL SALES" appears in the bottom right corner.

ALIGNED AUDIENCE

✨What Works for LaCresha

LaCresha prioritizes “Search-Based Selling” over social media. She recognizes that on social media, people are looking to be entertained, but on platforms like Etsy, they are searching with a specific need and are ready to purchase. By mastering keywords, her small shop can show up before bigger shops.

🏆The Big Wins

  • Made over $28,000 selling digital products on Etsy.
  • Achieved this without paying for ads or using social media.
  • Became a top 4% Etsy seller in less than 90 days.

💡The Idea Behind It

  • High Buyer Intent: You are meeting customers at the exact moment they are searching for a solution, with their “wallets out,” making them far more likely to buy.
  • It’s a Meritocracy: The best keywords win, not the biggest marketing budget. This allows even small shops to compete with and outperform larger, more established ones.
  • It’s Evergreen: Unlike a social media post that disappears in hours, a well-optimized listing can bring in traffic and sales for months or even years.

👉Here’s How To Do It

  • Use a keyword tool like EverBee to find keywords with a score of 50 or above.
  • Use those exact phrases in your product titles, tags, and descriptions.
  • Try not to repeat the same keyword multiple times; using variations allows you to show up in more search results.

🛠️ Tips & Tools

  • Keyword Research: EverBee

📌In Her Own Words

“On social media, people are just looking to be entertained. On Etsy, they’re searching with a specific need and are ready to purchase.”

LaCresha Sims

🔗Want More?

Ready to start selling on Etsy this weekend? Grab LaCresha’s free Etsy Starter Guide to get on the profit path. This strategy helps you find buyers, not just browsers.

Download Here

You can also binge-watch her YouTube channel.