Day 26: Sell the Destination, Not the Airplane

Welcome to Day 26 of the 30 Days of Digital Sales.

This is a pop-up newsletter put together by Sree from Snazzy Designs. I’ve brought 24 creators together to share one short, actionable way you can make more sales of your digital products.

You can view all issues of the 30 Days of Digital Sales here.

Today we’re exploring a fundamental truth of selling: people don’t buy products, they buy better versions of themselves.

Becky Beach is a million-dollar digital product seller and coach featured in publications like Business Insider and Forbes. Fueled by her passion for empowering entrepreneurs, she’s dedicated to helping others build and scale their own digital product businesses to new heights of success.

A woman in a blue patterned shirt gestures while standing next to the text "Sell the Destination Becky Beach 30 days of DIGITAL SALES" on a teal background.

ALIGNED AUDIENCE

✨What Works for Becky

Becky’s core tactic is to sell the outcome, not the offer. She understands that people don’t buy coaching; they buy the transformation they believe the coaching will create. She shifts her messaging to focus on that end state, selling the future version of her customer, not just the process that gets them there.

🏆The Big Wins

  • Higher Conversion Rates: Tapping into emotional drivers like desire, relief, or identity consistently outperforms logic-based feature lists.
  • More Qualified Leads: She attracts people who deeply want the result, not just people who are curious about the process.
  • Easier Premium Pricing: A transformation has a much higher perceived value than a simple set of deliverables, making it easier to charge premium prices.

💡The Idea Behind It

  • People Buy Feelings: Decisions are driven by emotion. Focusing on the desired feeling (relief, confidence, success) is more persuasive than focusing on the features of the product.
  • It Creates a Vision: Selling the outcome helps your customer create a clear mental picture of their future success, making the decision to buy an investment in that vision.
  • It Answers the “So What?” Question: Listing features leaves the customer asking, “So what?” Selling the outcome answers that question for them, connecting every feature to a tangible benefit.

👉Here’s How To Do It

  • Get crystal clear on the transformation your clients truly desire. What does their life look like after working with you?
  • Use tools like Typeform or Google Forms to ask past or ideal clients what they were hoping to achieve.
  • Analyze their responses (ChatGPT is great for this) to find common emotional drivers and outcome-focused language.
  • Reframe your messaging using a Before → After → Bridge structure to highlight the transformation.

🛠️ Tips & Tools

  • Tool: Use Canva to create visual “transformation snapshots” or build a simple “Results Wall” in Notion to showcase success stories.
  • Tip: Root your marketing in real-life results and emotional resonance, not just a list of features or steps.

📌In Her Own Words

“People don’t buy coaching—they buy the transformation they believe it will create.”

Becky Beach

🔗Want More?

Check out Becky’s ADHD Digital SmartPhone Planner, which comes with PLR/commercial use rights.

Download Here

You can also follow Becky on Instagram at @themombeach.